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Privacy Policy

Pacific Dental, Singapore
Last updated: [26-10-12]

Pacific Dental is committed to protecting your personal data. This policy explains how we collect, use, disclose and protect your personal data in accordance with Singapore’s Personal Data Protection Act 2012 (“PDPA“), and applies to our website at www.pacificdental.com.sg and to our clinic services.

By using our website, making an appointment enquiry, or receiving care at our clinic, you acknowledge that you have read this policy and consent to the handling of your personal data as described below.

1. Personal Data We Collect

“Personal data” means data about an individual who can be identified from that data. Depending on how you interact with us, we may collect:

  • Identity and contact details: name, NRIC/FIN/passport number (only where required by law or necessary for your care or claims), date of birth, gender, nationality, address, phone number and email address.
  • Health and clinical information: medical and dental history, allergies, medications, examination findings, X-rays, photographs, treatment plans, consent forms and records of treatment.
  • Billing and insurance information: insurer or corporate plan details, policy numbers, CHAS card details, Medisave and CPF claim information, and payment records.
  • Communications: enquiries, feedback, and correspondence with our team by phone, email, forms or social media.
  • Website data: IP address, browser type, device information, pages visited and time spent collected through cookies and similar technologies.

2. How We Collect Your Personal Data

We collect personal data directly from you (in person, by phone, email, or website forms), from your authorized representatives (such as a parent or guardian), from your referring doctors or dentists, from your insurers or employers where you are covered under their plans, and automatically through our website.

3. Purposes for Which We Use Your Personal Data

We collect, use and disclose your personal data for purposes that include:

  • Scheduling and confirming appointments, and responding to your enquiries
  • Assessing, diagnosing, treating and managing your dental and oral health
  • Maintaining accurate patient records
  • Billing, payment processing, and processing claims with insurers, CHAS, Medisave and other schemes
  • Communicating with you about your treatment, follow-ups and reminders
  • Quality assurance, clinical audits, staff training and service improvement
  • Complying with legal, regulatory and professional obligations (including requirements of the Ministry of Health and the Singapore Dental Council)
  • Managing our website, understanding how it is used, and improving it
  • Protecting our rights, handling complaints, and resolving disputes
  • Sending you information about our services, promotions and events, only where you have consented or as otherwise permitted by law (see Section 8)

4. Disclosure of Your Personal Data

We do not sell your personal data. We may disclose it where necessary and for the purposes above to:

  • Dentists, specialists, doctors and other healthcare professionals are involved in your care
  • Dental laboratories and other service providers who support your treatment
  • Insurers, third-party administrators, corporate payors and managed-care companies, and government schemes such as CHAS and Medisave
  • Related entities within Pacific Medical & Dental Group
  • Professional advisers, auditors and IT, website hosting, communications and payment service providers, who are bound to keep your data confidential
  • Government and regulatory authorities, courts and law enforcement, where required or authorized by law
  • Any other party with your consent

5. Cookies and Website Analytics

Our website uses cookies and similar technologies to make the site work, remember preferences and understand usage. tools in use, e.g. Google Analytics, Google Maps, Trust index review widget, embedded video. Third-party services embedded on our site (such as our Google reviews display and social media links to Facebook and Instagram) may set their own cookies under their own privacy policies.

You can manage or disable cookies through your browser settings. Some site features may not work properly if cookies are disabled.

6. Transfers Outside Singapore

Some of our service providers may store or process data on servers outside Singapore. Where this happens, we take reasonable steps to ensure the recipient provides a standard of protection comparable to that under the PDPA.

7. Protection and Retention of Your Personal Data

We use reasonable administrative, physical and technical safeguards to protect your personal data against unauthorized access, collection, use, disclosure, copying, modification, disposal or loss. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

We retain personal data only for as long as needed for the purposes it was collected for, or as required by law, including medical record retention requirements applicable to healthcare providers in Singapore. When it is no longer required, we securely dispose of or anonymize it.

8. Marketing Communications and the Do Not Call Registry

We will only send you marketing messages by phone call, SMS or fax in accordance with the PDPA’s Do Not Call provisions. If you have registered your number with the Do, Not Call Registry, we will not send you such messages unless you have given us clear and unambiguous consent. You may withdraw your consent to marketing at any time by contacting us or using the unsubscribed option in our messages. Appointment reminders and treatment-related communications are not marketing messages.

9. Your Rights: Access, Correction and Withdrawal of Consent

Subject to the PDPA, you may:

  • Request access to the personal data we hold about you, and information on how it has been used or disclosed in the past year
  • Request correction of any inaccurate or incomplete personal data
  • Withdraw your consent from our collection, use or disclose your personal data

To make a request, please contact us using the details in Section 12. We may need to verify your identity, and we will respond within a reasonable time. We may charge a reasonable fee for access requests and will inform you beforehand. Please note that withdrawing consent may affect our ability to provide certain services, and that we may be required to retain some records by law.

10. Children and Minors

If you are under 18, please have a parent or legal guardian make appointments and provide personal data on your behalf. We collect data about minors only with the consent of a parent or guardian, or as otherwise permitted by law.

11. Data Breach Notification

If a data breach occurs that is likely to result in significant harm to you, or is of significant scale, we will notify the Personal Data Protection Commission and affected individuals as required under the PDPA.

12. Contact Our Data Protection Officer

For questions, requests or complaints about this policy or how we handle your personal data, please contact:

Data Protection Officer: 

Pacific Dental, Scotts Medical Centre @ Pacific Plaza

9 Scotts Road #10-07, Singapore 228210

Phone: (65) 6694 3233

Email: fd@pacificdental.com.sg

13. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or the law. The latest version will always be posted on this page with the “Last updated” date. Please check back periodically.